SPORTS COMMUNICATION (MA)

Pursue your passion in sports while advancing your career with Emerson’s Sports Communication master’s program. Learn everything from digital sports media management, speech writing, facility and event management, and media coaching for athletes to sports law and ethics, sports analytics, and online fandom.

As a student in the Sports Communication MA program, you will:

  • Manage and promote sports industries and organizations as brands.
  • Develop and manage corporate and social responsibility programs targeting fans, communities and governments.
  • Plan and execute special events for sports organizations.
  • Create strategic sports communication messaging and storytelling.
  • Explore sports as soft power in public diplomacy changes.
  • Analyze, theorize and critique local and global perspectives of sports communication.

Our Sports Communication (MA) program is incredibly versatile—complete it part-time or full-time, in anywhere from one to three years. Courses are offered primarily in the evening so working professionals have the flexibility they need to participate in our program.

Program Curriculum (36 Credit Hours)

Required Courses (6 courses, 24 credits)

  • CC 608 Public Affairs
  • CC 630 Sports Communication
  • CC 631 Event Planning
  • CC 652 Emerging Communication Technology
  • CC 645 Research Methods and Practice
  • CC 692 Capstone or CC 699 Thesis*

(* CC 699 Thesis Option requires 8 credits; total of core is increased to 20 credits)

Sample Elective Courses (3 courses, 12 credits)

  • CC 604 Strategic Planning and the Managerial Process
  • CC 621 Content Development and Strategy
  • CC 623 Public Diplomacy CC 624 Campaign Management CC 626 Crisis Communication
  • CC 628 Entrepreneurship and Creative Problem Solving
  • CC 632 Sports as Soft Power CC 633 Sports, Culture, and Society
  • CC 636 Negotiation and Group Process
  • CC 640 User Experience Design
  • CC 643 Global Communication
  • CC 655 Project Management and Communication
  • CC 690 Internship in PR
  • CC 695 Seminar in PR
  • CC 697 Directed Study