POLITICAL COMMUNICATION (MA)
Become a political and social advocate with Emerson’s Political Communication master’s program. Learn how to develop campaign leadership in strategic messaging, with a special focus on polling, focus group, and survey research, and deliver political narratives across traditional and digital media.
As a student in the Political Communication MA program, you will:
- Acquire campaign management knowledge and skills.
- Develop and execute political and social advocacy campaigns.
- Shape public opinion and policy through persuasive communication, public opinion research, online advocacy, and social media strategy.
- Critically analyze key debates and issues of public and political communication.
- Create and implement public diplomacy campaigns to connect cultures.
- Create survey research to inform your digital communication strategy.
Our Political Communication (MA) program is incredibly versatile—complete it part-time or full-time, in anywhere from one to three years. Courses are offered primarily in the evening so working professionals have the flexibility they need to participate in our program.
Program Curriculum (36 Credit Hours)
Our curriculum will allow you to develop and finetune your skills in electoral politics and public diplomacy in local, national, and international politics, advocacy, and public affairs.
Required Courses (6 courses, 24 credits)
- CC 609 Political Communication
- CC 651 Speech Writing, Persuasion, and Propaganda
- CC 652 Emerging Communication Technology
- CC 645 Research Methods and Practice
- CC 608 Public Affairs
- CC 692 Capstone or CC 699 Thesis*
(* CC 699 Thesis Option requires 8 credits; total of core is increased to 20 credits)
Sample Elective Courses (3 courses, 12 credits)
- CC 604 Strategic Planning and the Managerial Process
- CC 621 Content Development and Strategy
- CC 623 Public Diplomacy
- CC 624 Campaign Management
- CC 626 Crisis Communication
- CC 628 Entrepreneurship and Creative Problem Solving
- CC 632 Sports as Soft Power
- CC 633 Sports, Culture, and Society
- CC 636 Negotiation and Group Process
- CC 640 User Experience Design
- CC 643 Global Communication
- CC 655 Project Management and Communication
- CC 690 Internship in PR
- CC 695 Seminar in PR
- CC 697 Directed Study